a Scaling Up Certified Coach and founder of ThinkBIG | Scale Smart. With 25+ years leading transformations across agro-food, tech, retail, manufacturing, and export sectors, she empowers founders and executive teams to unlock bold growth without losing sight of purpose or performance.

Her unique edge

Joanne’s relentless drive, creative thinking, and sharp execution have guided CEOs, built category-leading brands, and expanded markets. She translates complexity into actionable clarity, aligning leadership around people, strategy, execution, and cash for sustainable scaling. Joanne coaches in Arabic, English, and French across Lebanon, the GCC, and Francophone Europe.

Human & Whole

Recognized in 2024 by the Rhode Island Chamber of Commerce for leadership that empowers women through trade, Joanne is also a Kilimanjaro summiteer and avid hiker. She shows up with clarity for the mind, stamina for the body, and heart for the mission. Expect resilience, discipline, and impact in every engagement—helping businesses grow and feel good doing it.