Frequently Asked Questions
What is ThinkBIG?
It is to Scale Smart
What exactly is the Scaling Up™ framework?
It’s a proven system created by Verne Harnish that aligns the four biggest business decisions - People, Strategy, Execution, and Cash-so companies scale faster, with less chaos.
We combine Scaling Up™️ tools (One-Page Strategic Plan, KPI dashboards, meeting rhythms, cash-driver mapping) with 1-to-1 coaching and team workshops. -ThinkBIG Scale Smart-
Why should we work with Joanne?
Joanne is a certified Scaling Up coach with 25 + years’ experience leading transformations across agro-food, tech, retail, manufacturing, and export sectors.
Drawing on decades of frontline entrepreneurial and executive leadership, Joanne empowers global businesses and leaders to unlock scalable, sustainable growth, enhancing both financial returns and organizational resilience
She coaches in Arabic, English, and French, and serves clients in Lebanon, the GCC, and Francophone Europe.
Which businesses get the most value?
Founder-led or middle-market companies -typically 10–1000 employees- that want to double revenue in three years without burning out people or cash.
Industry is less important than the CEO’s appetite for disciplined growth.
What programmes do you offer, and how do they differ?
ThinkBIG | flagship, 18–24 months, full-company transformation.
Scale Smart | 12-month sprint for busy leadership teams wanting to build a clear and aligned strategy.
Leaders Lab | 3–6-week cohort workshops + laser coaching for emerging entrepreneurs.
What results can we expect?
Clients typically see:
sharper focus,
faster decision-making,
stronger cash flow,
and 2× revenue growth targets
within three years, because the whole organisation rallies around one clear plan, 90-day priorities, and real-time KPIs.
How does an engagement start?
Book a free 30-minute Impact Call. We discuss your goals, assess readiness, and outline the right programme. If it’s a fit, we move into a discovery workshop and data-driven baseline assessment.
Is coaching delivered on-site or online?
Both. Strategy intensives and quarterly resets can be on-site or virtual; monthly pulses and 1-to-1 laser sessions are usually via Zoom, keeping travel costs low while maintaining momentum.
How much does it cost?
Investment depends on programme scope and travel requirements. Typical engagements range from a monthly advisory retainer to a fixed-fee transformational project. Transparent pricing is provided after the Impact Call.
How soon will we see progress?
Most teams report clearer priorities and better meeting rhythms within the first 30 days; measurable KPI gains often follow in the first 90-day sprint. Sustained, compounded results emerge over 12–24 months.
Can you coach individual executives as well as teams?
Yes. While our core work is leader team-based, one-to-one executive coaching is woven into every programme and available as a stand-alone service for founders or C-suite leaders.
Do you guarantee confidentiality?
Absolutely. All client information, metrics, and discussions are protected by NDA and professional coaching ethics.
We’re a startup - are we too small?
If you have product-market fit, revenue traction, and a desire to install scalable systems early, you’ll benefit from Scale Smart program.
What happens after the programme ends?
You’ll leave with a self-sustaining execution rhythm, KPI dashboard, and cash-driver map - plus the option for quarterly check-ins or an annual refresh to keep the flywheel spinning. 1
How do we get started?
Click “Let’s Talk” on the site, fill in the short form, or email hello@thinkbigscalesmart.me.
We’ll confirm your Impact Call within one business day.