On a mission to help business leaders
build clear strategies, accelerate growth and drive meaningful sustainable impact.
The Scaling Up MasterClass
Secure your Seat for your 2026 roadmap
I partner with growth-driven CEOs and leaders to scale their businesses, empower their teams, and create impact through the four-pillar Scaling Up™ framework
PEOPLE
Put the right people in the right seats, doing the right things
STRATEGY
Craft a bold, crystal-clear strategy that everyone can repeat in one breath and the market can’t ignore.
EXECUTION
Install disciplined rhythms and measurable priorities so plans move to proven results on time, every time.
CASH
Treat cash like oxygen: speed its flow, protect its reserves, and power growth without sleepless nights.
From Clarity to Measurable Wins
Results you’ll see with ThinkBIG|Scale Smart
→ 1. One Team. One Plan.
Clear roles, shared priorities & a rhythm that keeps everyone moving in the same direction.
→ 2. Leadership momentum
Energy, accountability, and smarter decisions that compound week after week.
→ 3. Better profit, faster cash
Clear levers for revenue, margins and cash conversion tracked and improved.
As a certified Scaling Up™️ coach and the founder of ThinkBIG | Scale Smart, Joanne has spent over 25 years leading transformations across the agro-food, tech, retail, manufacturing and export sectors. She empowers founders, CEOs and executive teams to achieve bold growth without losing sight of purpose or performance
Her unique edge
Joanne’s relentless drive, creative thinking and sharp execution have guided CEOs to build category-leading brands, unlock scalable success and expand markets. She translates complexity into actionable clarity, aligning leadership around people, strategy, execution, and cash for sustainable scaling. Joanne coaches in Arabic, English, and French across Lebanon, the GCC, and Francophone Europe.
Human & Whole
Co-founder and board member of Fair Trade Lebanon, Joanne was recognized in 2024 by the Rhode Island Chamber of Commerce for leadership that empowers women through trade,
She is a Kilimanjaro summiteer and avid hiker. She shows up with clarity for the mind, stamina for the body, and heart for the mission. Expect resilience, discipline, and impact in every engagement; helping businesses grow and feel good doing it.
Flexible Programs for Visionary Business Leaders
Think BIG
x2·CEO Business Coaching
ThinkBIG is our flagship program for growth minded CEOs and entrepreneurs aiming to at least double revenue in three years while boosting profit and cash and rally their teams behind a BHAG ™️ - bold, audacious goal
We align every leader around one concise strategic page plan™️, sharp 90-day priorities, a live KPI dashboard and a disciplined meeting rhythm. A clear Cash-Driver map frees working capital; it also hard-wires a growth-ready culture turning success into a repeatable sustainable system.
Scale Smart
360·Strategic Planning
Scale-Smart gives CEOs and their Team Leaders the discipline of Scaling Up in a streamlined 12-month format. We start with a focused two-day Strategy Intensive that distils the company’s vision into a one-page roadmap, sets 90-day Rocks and builds a KPIs dashboard.
KPIs are reviewed in a brief monthly pulse to keep momentum; every 90 days we reconvene for a half-day Reset Session to clear roadblocks and lock in the next sprint’s goals, maintaining team clarity and alignment.
Leaders Lab
90·Executive Sprints
Leaders Lab offers two tracks for leaders and CEOs: a short series of focused workshops or a private weekly coaching track (1–2 hours) . Over 3–6 weeks we work the Scaling Up decisions -Strategy, People, Execution, Cash- and turn them into concrete next steps.
Sessions zero in on priorities, metrics, and roadblocks to keep momentum. You finish with a crisp One-Page Strategic Plan™️, a 90-day Rock list, a simple meeting rhythm, and starter KPI/cash drivers, and a roadmap that turns plans into measurable results.
🌟🌟🌟 Client Reviews 🌟🌟🌟
Working with Joanne Karkour brought exceptional clarity and structure to the process; she helped crystallize strategic priorities while making decision-making feel lighter and more focused. Her facilitation style is calm, intuitive, and highly collaborative, creating an environment where ideas flow easily and turn into actionable outcomes. Overall, her guidance accelerated progress and aligned everyone around a clear, confident direction.
R.R.
First, she is a coach with a lot of experience, she talk about not only something she learned but something she experienced. She listen very well what we have to say and she walk with us to arrive where we should arrive.
P.N.
Working with Joanne Karkour brought exceptional strategic clarity to my planning process. Her structured yet warm facilitation style helped me translate complex ideas into concrete, actionable goals, ... Joanne’s ability to ask the right questions and guide me toward clear decisions made the entire process more focused, efficient, and inspiring.
L.K.
Fuel for Mind & Soul
Fuel for Mind & Soul is my sanctuary beyond spreadsheets. A place where words, wild trails and other mindful escapes spark new ideas. I’ll begin with the titles that have recently lit me up. Visit anytime you’re craving a dose of wonder, calm or fresh inspiration.
In Reset, Dan Heath provides a practical framework for fixing broken systems by identifying leverage points, eliminating waste and focusing on "bright spots" that are already working.
In Humanocracy, Gary Hamel and Michele Zanini outline seven core principles such as ownership, meritocracy, and experimentation to dismantle rigid hierarchies and empower every employee to think and act like an entrepreneur.
Personal History is a Pulitzer Prize-winning memoir that follows Katharine Graham’s transformation from a shy socialite into the courageous leader of The Washington Post.
In Measure What Matters, John Doerr introduces the OKR framework and explains how by focusing on four "superpowers" -Focus, Alignment, Tracking & Stretching- organizations can foster transparency & empower teams to reach "moonshot" goals.
‘The best time to plant a tree was 20 years ago. The second best time is NOW’
Scale Smarter
From strategy to execution, these 10 habits separate thriving companies from the rest.
Download the checklist now and let’s talk about putting them into action in your business.
