A Scaling Up Certified Coach and founder of ThinkBIG | Scale Smart. 30+ years building, leading, and turning around businesses across agro-food, tech, retail, manufacturing, and export. She empowers founders and executive teams to unlock bold growth without losing sight of purpose or performance.

Her unique edge

Joanne’s relentless drive, creative thinking, and entrepreneurship experience have guided founders and CEOs, built category-leading brands, and expanded markets. She is the leading voice on implementing Scaling Up in uncertain economies, helping founders and family businesses build clarity, alignment, execution, and sustainable growth. Joanne coaches in Arabic, English, and French across Lebanon, the GCC, North Africa and Francophone Europe.

Human & Whole

A founding board member of Fair Trade Lebanon, recognized in 2024 by the Rhode Island Chamber of Commerce for empowering women through trade, and a Kilimanjaro summiteer, Joanne brings discipline, and heart to every engagement.